In contrast, decreased performance efficiency for appealing stimuli has sometimes been reported (e.g., Ben-Bassat et al., 2006 Meyer et al., 1997 Sauer & Sonderegger, 2009, 2011 Tufte, 1983). Other studies have found positive effects of appeal on performance suggesting that appealing stimuli can increase performance efficiency (e.g., Moshagen et al., 2009 Reppa et al., 2021 Reppa & McDougall, 2015 Sonderegger & Sauer, 2010). Some studies have found no effect of stimulus appeal on task performance (e.g., Hartmann et al., 2007 Sonderegger et al., 2012 Thüring & Mahlke, 2007 Tractinsky et al., 2000). However, only a handful of studies using a variety of tasks have examined whether visual aesthetic appeal might influence performance and findings have been mixed (see Thielsch, Scharfen, et al., 2019b, for a recent review and meta-analysis). This is not entirely surprising, because as a visual attribute of the world around us appeal is perceived extremely quickly – within 50 ms (e.g., Lindgaard et al., 2006) – rendering it a good candidate to influence time-critical performance. We go to art galleries, fill our homes with things we like, and purchase products not only based on functionality but based on how much joy we get from interacting with them.Īesthetic appeal influences not only our everyday behaviour but also our performance with the objects around us. Aesthetics can influence our behaviour across a range of everyday life activities. The term aesthetic appeal, or just appeal, refers to mild aesthetic experiences and is revealed by simple rating judgements made on the basis of liking (see Reber et al., 2004, for review). These findings are the first to show that an object’s aesthetic appeal influences visual search performance. While target appeal did not influence search efficiency it sped up search times in all three experiments: appealing targets led to faster response time (RT) than unappealing targets across all experiments, and compared to neutral distractors, appealing distractors slowed search RT down. In each experiment, participants completed 320 visual search trials, with icons varying in rated aesthetic appeal and either visual complexity (Experiments 1 and 2) of concreteness (Experiment 3) among two, four, eight, or 11 distractor icons. Three experiments ( N = 112) examined how aesthetic appeal influences performance in a classic visual search task. If appeal enhances the salience of the targets pre-attentively, then appealing icons would lead to more efficient searches than unappealing targets and, conversely, appeal of distractors would reduce search efficiency. This series of experiments examined whether aesthetic appeal can act as an object attribute that guides visual search. Aesthetic appeal of a visual image can influence performance in time-critical tasks, even if it is irrelevant to the task.
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